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Reputation management is important but it's only the first step you take to do what your business needs, reputation marketing. We are the leaders in managing your online reputation and then putting it to work as the most powerful marketing tool in your strategy, driving more customers to your business and establishing you as the clear leader within your market. In today's competitive marketplace you want the kind of customer that already knows you, likes you and trusts you like a referral does.
Reputation Management doesn't make your business money. Reputation Marketing does.
The most important thing you can add to your; Website, Facebook Page, Newspaper Ads, Radio Ads, Television Ads, Postcards, Flyers etc. is social proof that other consumers trust you already.
Reputation Marketing means your most satisfied customers do the selling for you
We give you the tools and resources you need to;
Get your employees understanding the power of reviews and ask for them at every opportunity.
Gather a mountain of five-star reviews from your most satisfied customers.
Get those reviews published on the top 10 review sites for your Continue Reading...
In case you didn't know it, Google places became Google Local last week. As Google local ranking experts we get asked this question every day. Should my business be in Google local? The answer is yes when you can say yes to any or all of the following criteria:
Businesses that should use Google Places Google + Local
You sell products or services to local customers in the same town as your business address.
You have one or more locations doing that. ( locations in different towns have their own Google Places Google + local listing)
People search for the products or services you sell online before buying. This is especially true for services we all use to maintain our lifestyle and health like: plumbing, electrical, locksmiths, heating and air conditioning service and repair, home improvements of all kinds, massage, dentists, lawyers, anything paid for with insurance, restaurants, auto repair, insurance, financial advisory services, accounting bookkeeping and tax prep etc.
Google places now Google + local = powerful
Google Google Google + Local is a very powerful way to position your business as the market leader in whatever niche your products or services serve. The Continue Reading...
SEO done properly still offers the highest return on investment compared to any other Individual web marketing tool, but don't be in too big of a hurry to run out and hire an SEO company quite yet! The online marketing game has changed and there's something that you need to do first that can increase the value of your SEO strategy by 70% or more. That's what I'm going to explain to you in this post.
First of all, I'm sure you're already aware of the fact that SEO is about being found. That's what search engines are used for after all to find us what we ask for. In fact, Google's mission statement is something along the lines of,
"Give people what they ask for"
Here's what you want to consider before hiring an SEO company to ensure that you are found when a potential customer types in the most important keywords in your niche,
"What's the first thing they'll see about your company after an SEO company has them finding you on the first page of Google?"
In case you haven't noticed, the first thing you see when you search for a company plus the city they're in is their online reputation. Try it and you'll see what I mean. Just type in your company name and the city you're in. Continue Reading...
Video marketing for your business doesn't have to be complicated or expensive to be powerful. This simple approach to customer testimonials can get you up and running fast using nothing more than your smart phone camera.
4W Testimonials get you started with video marketing
The 4W Formula
W = What's your name?
W = Where you live?
W = What you love about ( company product or service)?
W = Why you recommend that company product or service.
There is no more compelling content about a company's product or service quality than a customer testimonial. And that testimonial is magnified 1000 times when it's a video. Marketing has changed and consumers are now more influenced by each other than my messages from advertisers! This is called social proof and while it may sound new it's as old as the hills.
Which restaurant do you think is probably better?
That's social proof and video marketing can communicate it even better than images
Of course video marketing is not as simple as creating videos and posting them online. the Internet and search is all about keywords so you have to make an effort to Continue Reading...