Web Success 101

These 4 parts form the foundation of any success on the web.

1. Web Platform: It’s where your brand and your content lives online and the destination for all your web marketing activities. It must be SEO friendly and effective doesn’t have to mean expensive.

2. Lead Management: It’s called CRM, Customer Relationship Management. ACT!, Outlook BCM, SalesForce, SugarCRM are all examples. Without one, you don’t know where you stand with your customers. The best choice depends on several factors. We can help you make the best choice for your business.

3. Marketing Tools: Your blog, Facebook, Twitter and YouTube can generate inbound customer leads. Then tools like Swiftpage, Mail Chimp or Exact Target engage them with email containing the right content for each customer. It’s art and science combined. We can guide you on this and more.

4. Training and Support: With the help of LogMeIn we can support you 1 on 1 over the internet as if we were right there with you. With tools like GotToMeeting and GoToWebinar we can train you and your staff or even present your value to as many as 1000 customers at once. It’s an exciting time to be effective online!