Reputation management is important but it's only the first step you take to do what your business needs, reputation marketing. We are the leaders in managing your online reputation and then putting it to work as the most powerful marketing tool in your strategy, driving more customers to your business and establishing you as the clear leader within your market. In today's competitive marketplace you want the kind of customer that already knows you, likes you and trusts you like a referral does.
Reputation Management doesn't make your business money. Reputation Marketing does.
The most important thing you can add to your; Website, Facebook Page, Newspaper Ads, Radio Ads, Television Ads, Postcards, Flyers etc. is social proof that other consumers trust you already.
Reputation Marketing means your most satisfied customers do the selling for you
We give you the tools and resources you need to;
Get your employees understanding the power of reviews and ask for them at every opportunity.
Gather a mountain of five-star reviews from your most satisfied customers.
Get those reviews published on the top 10 review sites for your market.
Consistently have the most compelling Continue Reading...
If you're a local company selling products and services to local customers, then all things considered, SEO done properly can give you an exponentially greater return on investment than just about any other single marketing strategy there is. But if you want to get the absolute most value that you can out of ranking high in Google for your market and niche then it is really important to keep a couple of things in mind before jumping in to any serious investment in SEO for your business. Here's my top 3 recommendations for putting first things first.
1. Build an online reputation that is better than your competition's before spending money on SEO.
Think about that for a moment. You just spent thousands of dollars to position your business in the top 10 maps positions on Google. When you look at the search results which again include the Google star ratings, and all of your competitors have their online reputations and you. Which company do you think consumers are going to choose?
The company with no reputation?
The company with a bad reputation?
The company with an ok reputation?
The company with a five-star reputation?
Of course, it's a no-brainer. The company with a Continue Reading...
Video marketing for your business doesn't have to be complicated or expensive to be powerful. This simple approach to customer testimonials can get you up and running fast using nothing more than your smart phone camera.
4W Testimonials get you started with video marketing
The 4W Formula
W = What's your name?
W = Where you live?
W = What you love about ( company product or service)?
W = Why you recommend that company product or service.
There is no more compelling content about a company's product or service quality than a customer testimonial. And that testimonial is magnified 1000 times when it's a video. Marketing has changed and consumers are now more influenced by each other than my messages from advertisers! This is called social proof and while it may sound new it's as old as the hills.
Which restaurant do you think is probably better?
That's social proof and video marketing can communicate it even better than images
Of course video marketing is not as simple as creating videos and posting them online. the Internet and search is all about keywords so you have to make an effort to Continue Reading...
There is a reason why WordPress is so popular. It only requires beginner to intermediate skills to work in it. Even though it’s the simplest to use, you still have moments when you don’t know what to do. That’s what I call an I need a WordPress tutorial moment. What do you do in that Continue Reading…