3 Things To Consider Before Doing SEO

If you’re a local company selling products and services to local customers, then all things considered, SEO done properly can give you an exponentially greater return on investment than just about any other single marketing strategy there is. But if you want to get the absolute most value that you can out of ranking high in Google for your market and niche then it is really important to keep a couple of things in mind before jumping in to any serious investment in SEO for your business. Here’s my top 3 recommendations for putting first things first.

1. Build an online reputation that is better than your competition’s before spending money on SEO.

Think about that for a moment. You just spent thousands of dollars to position your business in the top 10 maps positions on Google. When you look at the search results which again include the Google star ratings, and all of your competitors have their online reputations and you. Which company do you think consumers are going to choose?

  • The company with no reputation?
  • The company with a bad reputation?
  • The company with an ok reputation?
  • The company with a five-star reputation?

Of course, it’s a no-brainer. The company with a five-star reputation no matter which position they occupy out of the top 10 is going to get more new customers than the ones that don’t. You don’t have to take my word for it. check out this graphic of a study done by the folks over at Nielsen, who asked thousands of consumers about which kinds of advertising they trust the most.

Nielsen study on trust in advertising, reputation before Seo

What else do you need to see to be convinced? If consumers trust online reviews more than all other forms of paid advertising, then why would a business pay for advertising before making sure of having enough consumer reviews posted online to earn a five star rating? There’s only one reason, and that is because they don’t know any better!

2. Make sure your SEO focuses on keywords that matter.

If you’re hiring an SEO company take care to verify that their keyword research is accurate and that they are going after keywords that real consumers are actually typing. It easy to get on the first page of Google for worthless keywords. And worthless keywords can actually sound good to the ear, but still not represent what real potential customers are typing when searching for your products and services.

search volume is important to Seo

3. Make sure your website has a call to action with an irresistible offer.

So you covered all your bases, you have the best reputation among your competitors, you are on the first page of Google for keyword that matters, at this point the only thing left to do is to convert the search visitor to a lead for your business! You’d be surprised how often this is overlooked! It’s really easy to get so focused on positioning and getting found via SEO, that you actually forget to give potential customers a reason to call you or give you their contact information, so that you can make an offer and ask for their business.