Increase Conversions on your Law Firm Website with these Tips

How to Increase Conversions on Your Law Firm Website There are literally hundreds of thousands of websites of lawyers and law firms trying to get the interest of potential clients. With so much competition on the Internet, a law firm’s website only has a few seconds to engage site visitors. According to the “2013 Law Continue Reading…

Where Keywords Fit Into the Future of SEO

Here’s a great article from the folks over at hubspot that simply can’t be improved upon! A must read for business owners and marketers. Times have changed, as they always do in the world of search and the change is good! It means better results for searchers and as a marketer, you must focus on learning how to be a Continue Reading…

Managing Your Online Accounts after Heartbleed

This post is for consumers who would like to manage the threat that heart bleed represents to their online accounts and personal information. So I’m not going to go into an explanation about what Heartbleed Is, but instead I’m going to give you a demonstration of a tool you can use that will help you Continue Reading…

Reputation Marketing

Number 4 in 5 R’s of marketing series is reputation. Retention: Existing Customers Revenue Reactivation: Existing Customers Revenue Referrals: New Customers Revenue Reputation: New Customers Revenue Ranking: New Customers Revenue I talk about the importance of reputation with business owners every week, and I find it remarkable how many are still skeptical about about the Continue Reading…

How to Get Customer Referrals | Inc.com

Happy new year and I apologize for the delay on this installment to our 5R’s of marketing series! Number 3 on my list of 5 is referral marketing Retention: Existing Customers Revenue Reactivation: Existing Customers Revenue Referrals: New Customers Revenue Reputation: New Customers Revenue Ranking: New Customers Revenue There are many schools of thought regarding Continue Reading…

Reactivation Marketing

Retention: Existing Customers Revenue Reactivation: Existing Customers Revenue Referrals: New Customers Revenue Reputation: New Customers Revenue Ranking: New Customers Revenue Sure customers come and go, but not all for the same reason. They could be unhappy, they could’ve been wooed away by a special offer, they could simply have forgotten how great your product or Continue Reading…

Retention Marketing

This weeks post is the first R which is for Retention. Retention: Existing Customers Revenue Reactivation: Existing Customers Revenue Referrals: New Customers Revenue Reputation: New Customers Revenue Ranking: New Customers Revenue The key to in getting any new marketing approach off the ground the small business owner is to keep it simple  and focus on Continue Reading…

A Powerful Marketing Formula

The coming 5 weeks will cover the 5R’s of local marketing, but I want you to see this formula first in order to relate each of the R’s to it. This formula is a secret key for getting the greatest return from your marketing dollars. No matter which kind of campaign you’re doing; Retention: Existing Continue Reading…

The 5 R’s of Local Marketing

Local marketing strategies today don’t look like the ones from 10 years ago. It’s not just print and broadcast anymore, and good thing because it’s expensive and becoming less effective each year. Technology brings us exciting new ways to engage existing and new customers. But how do we know about them and which to choose Continue Reading…

WordPress Tutorial when you need it

There is a reason why WordPress is so popular. It only requires beginner to intermediate skills to work in it. Even though it’s the simplest to use, you still have moments when you don’t know what to do. That’s what I call an I need a WordPress tutorial moment. What do you do in that Continue Reading…