Online Reputation Marketing is Born

As of the third week in June there is now a marketing crisis facing millions of small businesses in this country and around the world and it has to do with online reputation. Surveys clearly show that for consumers, the online reputation of a company has become one of the most significant purchasing variables for Continue Reading…

Consumers Demand for Good Online Reputation Grows in Importance

Online reputation is now second only to personal referrals when it comes to trusting a company. It’s undeniable that there is both a great marketing crisis and a great opportunity for 80 million local brick-and-mortar businesses in this country. Take a look at this post from the folks over at Nielsen regarding what consumers trust Continue Reading…