If you are a business marketing in Springfield Ma,…
then you undoubtedly want what any other business wants, more customers! Traditionally, we used print, display and broadcast advertising but the Internet is continuing to diminish the value of traditional medias in the minds of your potential customers. Today they trust each other more than they trust the brands who are trying to attract their business. This article going to explain how to take advantage of this trend and turn all of your marketing, both online and off-line into the best kind of marketing there is, referral marketing.
With a population of more than 150,000 people any business marketing in Springfield Ma surely understands that people looking for your product or service everyday. If you use Google’s keyword research tool you can find out exactly how many monthly searches are done for your product or service to prove this to yourself. For example, in the city of Springfield Ma people search for a plumber 880 times every month like clockwork.
It’s a powerful thing for business owner marketing in Springfield Ma or anywhere for that matter to know exactly how many people are looking for them every month. Of course since this number represents Internet searches rather than people reading newspapers or looking at billboards, so the only way to get some of those customers each month is to be found on Google when those searches occur. But before we jump to the obvious conclusion what you need to do is the proper search engine optimization to place you on the first page I want you to ask yourself a very important question.
What will people find about my companies reputation when we make it to the first page of Google? As of June of this year Google is now pushing a companies reputation in first page search results. all things considered equal on the first page the company that will gain the most business will be the company with the best reputation. Being number one with the bad reputation or no reputation will always lose to being number 10 with a five-star reputation.
Takeaway: More successful marketing in Springfield Ma means reputation comes first, then ranking.
Think about it, if you have the best online reputation among all competitors in your market you put that in online and off-line marketing in Springfield Ma firmly positioning yourself as the market leader according to other consumers.
