Online Marketing in 2010

Let’s face it media has become a permanent part of the modern marketing strategy.  Clearly Twitter, Facebook and LinkedIn are the most used and probably the best so far.  From a marketing point of view the challenge we face as marketers is how we use that information and how we insure our message is being heard above all of the other noise.

At least part of the answer today in 2010 is – most people still use email as their primary method of communication. Social media hasn’t replaced email. Messages generated through social media rely heavily on email for their effective delivery.  That’s how we know when someone has written us a Facebook message.

If you are a small business, you are likely to be;

  1. Trying to keep your company Facebook page fresh and continuing to grow your fan page.
  2. You may Tweet throughout the week, looking for new strategies to engage an audience.
  3. You might connect through LinkedIn,  participating in discussions and sharing news with your already interested network.
  4. And you might be sending out highly targeted email blasts and collect data that tells you how the recipients interacted with your email.
  5. You may even automatically generate a call list of your hottest leads to follow up with a personal conversation and close the deal.

So what’s NEXT?

A next step the small business audience can take is to learn how to market to the audience we do not have yet.  Explore ways to grow business through lead acquisition and lead management. We need tools that can automatically deliver the lists we generate to print, to mail, and to the out bound calling process. And most importantly tools that will track emails and gather data in one solution.

The Big challenge is Permission

  1. Even if you have a list of leads, you can’t legally send email unless you have already acquired permission from each contact.
  2. Setting up a direct mail program to drive prospective clients to your website is not targeted enough.
  3. Cold calling your prospects to gain “email permission” is probably too time consuming

Why not put it all together into one effective campaign?

  1. Gather leads with all the interfaces you’re familiar with.
  2. Set up a direct mail program that points to a dedicated landing page.
  3. Include a form on the landing page that calculates and captures a lead’s level of interest.
  4. Automatically send out a series of emails based on their interest level.
  5. Generate reports that will track and rank the email recipients and create a call list that begins with those most interested in your product.

Now that’s qualified lead list!  The sales process is so much easier when every lead on the list already wants your call because they told you so.

What tool will do all that?

Get a 60 Day trial and  experience it for yourself.  Choose the hosted version or an integration with contact manager you’re using.