Video Marketing

Video marketing for your business doesn’t have to be complicated or expensive to be powerful. This simple approach to customer testimonials can get you up and running fast using nothing more than your smart phone camera.

4W Testimonials get you started with video marketing

The 4W Formula

  • 30 seconds
  • W = What’s your name?
  • W = Where you live?
  • W = What you love about ( company product or service)?
  • W = Why you recommend that company product or service.

There is no more compelling content about a company’s product or service quality than a customer testimonial. And that testimonial is magnified 1000 times when it’s a video. Marketing has changed and consumers are now more influenced by each other than my messages from advertisers! This is called social proof and while it may sound new it’s as old as the hills.

Which restaurant do you think is probably better?

Empty Restaurant social proof full restaurant social proof, video marketing can help

That’s social proof and video marketing can communicate it even better than images

Of course video marketing is not as simple as creating videos and posting them online. the Internet and search is all about keywords so you have to make an effort to make sure your videos are optimized for the keywords people absolutely used to find your product service. But that’s a whole other post. None of that knowledge is any good if you are uncomfortable with creating the videos in the first place. And there’s no better way to get started then 4W video testimonials to begin marketing your business with video.

If you own a small business you undoubtedly own a smart phone like an iPhone, android or blackberry. These devices have high quality cameras nowadays often producing high definition quality video and images. It’s everything you need to begin marketing with video.

Here are some more pointers about getting the best possible results with the smallest possible investment.


Video Marketing, video for business